An Investigation on User Communication Behavior in an Interactive Whiteboard Technology Environment

Interactivity is the key characteristic in interactive whiteboard technology (IWT). This study aims to provide a better understanding of communication behavior in IWT. This research’s objective is to investigate the effects of the interactivity level on a user’s attitude and intention toward the use of IWT. As a result, we cite the technology acceptance model (TAM) to support this research. Specifically speaking, our test consisted of system characteristics (interactivity) and extrinsic motivation (TAM), in an integrated theoretical framework of IWT behavior. A survey of 340 elementary school students found strong support for the model. We used the confirmatory factor analysis (CFA) to examine the measurement model, and applied structure equation modeling to access the empirical strength of the relationships in the proposed framework. Overall, the conclusions were placed into two categories: methodological and theoretical. On the methodological front, we demonstrate the development of a reliable and valid measure that captures a critical construct to understand IWT behaviors. On the theoretical front, the results reveal that attitude and behavioral intention are directly/indirectly affected by interactivity, perceived ease of use, and perceived usefulness. Key-Words: Interactive whiteboard technology (IWT), Interactivity, Technology Acceptance Model (TAM)